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Calculators
Calculate profit margin, markup percentage, gross profit, and selling price from cost and revenue. Essential for business owners, retailers, and freelancers to price products and services correctly.
Follow these simple steps to get instant, accurate results directly in your browser:
Input product cost (COGS) and intended retail selling price.
Review your Gross Margin (%), Markup (%), and Gross Profit in your active currency.
Enter desired target margin percentage to calculate the required retail selling price.
The Margin Calculator computes gross profit margin, markup percentage, cost of goods sold (COGS), and revenue targets for wholesale, retail, and e-commerce businesses.
Entrepreneurs and business owners often confuse Profit Margin with Markup Percentage. While Markup is the percentage added directly to the cost price to determine sales price, Profit Margin is the percentage of the final selling price that represents profit. This tool computes both simultaneously alongside gross profit dollars.
Calculations run in client-side memory, allowing you to model wholesale product margins, price tiers, and discount thresholds securely.
Disclaimer: This tool is provided for educational and estimation purposes only and does not constitute financial or tax advice. Consult a certified financial advisor or accountant for formal planning.
Gross Margin % = [(Revenue - Cost) / Revenue] * 100 | Markup % = [(Revenue - Cost) / Cost] * 100Gross Margin measures profit as a fraction of Revenue. Markup measures profit as a fraction of Cost. Revenue required for target margin = Cost / (1 - Margin/100).
Product Cost = $60.00 | Selling Price = $100.00 Gross Profit = $100.00 - $60.00 = $40.00 Gross Margin % = ($40.00 / $100.00) * 100 = 40.0% Markup % = ($40.00 / $60.00) * 100 = 66.67% Note: A 40% margin requires a 66.7% markup on cost.
Our calculation methodologies adhere to published guidelines from authoritative government agencies and standards bodies:
Clearly delineates gross margin percentage from markup percentage to avoid pricing errors.
Enter cost and target margin to instantly calculate the required selling price.
Formats currency values cleanly without automated foreign exchange modification.
Your proprietary product costs and supplier figures are never transmitted.
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